Main topics:
- Language and values
- Language and meanings
Language and values:
loaded vocab: words loaded with value meaning to make reader think a certain way (biased,propaganda)
emotive vocab: incite strong emotions in reader
Examples:
US
We
Suppress neutralize dig in
Afghanistan
They
destroy and kill
Main Question
Can language affect the way we act and think?
Language and meaning
Literal meaning: direct translation
Intended meaning: actual meaning
"Pepsi brings you ancestors back from the grave"
Examples:
A child picks up the phone and when asked "is your mummy in?" replies "yes" and hangs up.
This example illustrate that we understand what the child does not: that meanings of sentences go far beyond apparent meaning. Linguistics call this parole where the child understood only the direct meaning and not all the other social meanings that go with it.
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